Boyuant Brights

Let’s face it, the past year has been a lot, and we are all looking for ways to soothe our frayed nerves and create some sense of normalcy and happiness in our daily. An injection of positivity to help pull us through and a giant dose of empathy from those around us goes a very long way these days. Find these moments of joy when things feel wonky is extra lovely.

A recent outing to the local Footlocker turned out to be just what this label geek ordered when I discovered a color fueled branding and illustration extravaganza in the latest floorset. Nike has hit the mark with a powerfully punched up graphic and vivid product line with garment marketing playing a leading role. Psychedelic mushrooms, groovy rounded fonts, peace signs, and Tarot Card themed woven patches breath life into a playful energic product line. Peace, Love, and Labeling to all!

Written by Melody Linscott

Melody is the Trend Research and New Product Developer at ITL