New Product/Concept

Boyuant Brights

Let’s face it, the past year has been a lot, and we are all looking for ways to soothe our frayed nerves and create some sense of normalcy and happiness in our daily. An injection of positivity to help pull us through and a giant dose of empathy from those […]

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Knixwear: Growing Community via Inclusion

Recently we have been tracking multiple cultural trends and their impact on retail brands. Ideas like empathy and inclusion and how digging deep into those sentiments can create a remarkable brand that connects more deeply with customers. Studying the path of Knixwear from wholesale to DTC proves that placing your […]

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It’s a Raw Materials World

Tim Brown, a former pro soccer player, was curious about how to combine, sheep, one of the most abundant natural resources in his home country of New Zealand and comfortable sneaker design.

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Stance Socks Soho

“There’s big room for innovation. No one’s really created the lab environment where you could innovate on a platform like socks.” – Jeff Kearl     Stance has turned grimy smelly old sports socks into a cultural phenom and their first Flagship store in Soho is helping spread the word. […]

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