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Knixwear: Growing Community via Inclusion

Recently we have been tracking multiple cultural trends and their impact on retail brands. Ideas like empathy and inclusion and how digging deep into those sentiments can create a remarkable brand that connects more deeply with customers. Studying the path of Knixwear from wholesale to DTC proves that placing your […]

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London’s Coal Drops Yard: A place where stores, dining and culture come together

The Coal Drops Yard “a place where art, commerce and culture come together” opened its doors in November 2018. Although a new place for shopping, eating & drinking and art, this area certainly doesn’t lack history; it is merely “the latest chapter in the colourful history of these unusual buildings”.
In fact, the Coal Drops Yard has evolved with its London population. Indeed, up until the 1800s, the yard was used to transport goods into London by water quays and sea. Fast-forward to the 80s, it became the scene for Raves – a nightclub. Today, it’s home to 60 small retail units consisting of both independent and established global brands and is designed to attract the London millennial and Gen Z.

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It’s a Raw Materials World

Tim Brown, a former pro soccer player, was curious about how to combine, sheep, one of the most abundant natural resources in his home country of New Zealand and comfortable sneaker design.

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Stance Socks Soho

“There’s big room for innovation. No one’s really created the lab environment where you could innovate on a platform like socks.” – Jeff Kearl     Stance has turned grimy smelly old sports socks into a cultural phenom and their first Flagship store in Soho is helping spread the word. […]

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