Environment, advancements in biotechnology, future state, reducing stress in the overstimulated world, and diversity are all combining to be the critical drivers in upcoming trends. The growing focus on sustainability in the fashion & apparel industry is evident in the forthcoming 2021 color trends with palettes inspired by the natural world. As mindsets turn towards the ecosystems surrounding us, nature will gain a deepening impact on our collective consciousness.
Green will be the influential color statement. In the coming months, hues from deep hunter to hints of lime, vivid celandine, and shades of sulfur will take center stage. Circular design, up-cycling, recycled, and transparent manufacturing all play deep influential roles. Brown and earth tones continue to make a firm stance either in tonal presentations or by grounding brights. Natural indigo, watercolor, global textiles, and diversity will gain sharpened focus. Rising burnout as our daily lives become increasingly hectic and stressed is reflected by the cultural shift towards comfort in calming apps, mindfulness, wellness, Hygge culture, and softness. Products that support this movement will grow alongside — soft-touch paper, mineral shades, silicone inks, natural dyes, pleats, volume, and quilting bring depth to this theme.
A future generated by AI, weightless sports technology, life in the Anthropocene gives visual footing to iridescence, transparencies, and reflective materials. The Northern Lights, Antarctic ice, and biotechnology fuel a growing interest in iridescent and translucent materials. Look for these trends in the following key categories Green, Earth, and Iridescence in the upcoming season.
Written by Melody Linscott
Melody is the Trend Research and New Product Developer at ITL